Environmental Graphic Design embraces many design disciplines including graphic, architectural, interior, landscape, and industrial design, all concerned with the visual aspects of wayfinding, communicating identity and information, and shaping the idea of place. Color-Ad works with various materials and production processes which provide reliable Environmental Graphic Solutions.
Even though signage plays an important role in wayfinding, the process doesn't rely exclusively on signs. However, wayfinding used to navigate unfamiliar environments, doesn't rely exclusively on signs. Wayfinding is described as a two-stage process during which people must solve a wide variety of problems in architectural and urban spaces that involve both "decision making" (formulating an action plan) and "decision executing".
Color-Ad is cognizant of the fact that faulty sign design or execution can cause navigation problems in unfamiliar environments. We work hard to provide Wayfinding solutions through consistent images, standardized signage systems, well defined identities, easy to understand color coding, optimal viewing distances, balanced graphic layouts, and compliance to ADA requirements. We constantly upgrade our horizons in providing the key elements of Wayfinding Signage through graphic communication, tactile communication, and consistent clues.
